The Customer Journey, Part 6: Reactivate
Ok, so your customers are as lost as Tom Hanks on that island with Wilson. Unfortunately, unlike Tom, your customers aren’t building a raft and floating back into your revenue stream – its up to you to...
View ArticleThe Customer Journey, Part 5: Retain
A company with no customer retention is tantamount to catching butterflies with a broken net. No matter how many customers you catch – with no reason or need to stay, they will simply keep abandoning...
View ArticleThe Customer Journey, Part 4: Up-sell and Cross-sell
Congratulations! At this stage you have successfully acquired and converted a brand-new customer. In an ideal world they are blissfully enjoying your product and singing your high praises to friends on...
View ArticleThe Customer Journey, Part 2: Acquire
Acquiring a new prospect is no easy task, making this stage one of the trickiest (and most pivotal) in the customer journey. Once you acquire–and then, hopefully, convert–the customer, they become...
View ArticleThe Customer Journey, Part 1: Identify
“But I would walk 500 miles. And I would walk 500 more. Just to be the brand that walks a thousand miles to be delivered at your door.” – The Proclaimers (kind of) Your customer’s journey may not take...
View Article2019 Trends for eBilling
A new year means new trends. 2019 is in full swing and the eBilling growth we saw in the past year is not slowing down. From mobile connectivity to employee experience, we’ve gathered the top six major...
View ArticleIf You Build It, Millennials Will Come
It seems like millennials have been analyzed and reported on more than any other generation. From their purchasing habits to their motivations, we simply can’t say enough. The perennial question behind...
View ArticleDoes Your Company Have the CX Factor?
Companies are no longer fighting to prove they have the latest product or most advanced system—instead, they are fighting to prove they can create the best customer experience (CX). According to...
View Article5 Important Omnichannel Marketing Metrics
As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say,...
View ArticleOSG’s Top Blog Posts of 2017
We’ve had quite a year at OSG, between growing our company and expanding our services to create a more omni-channel model. We try to give our blog a mix of technology and design insights, as well as...
View ArticleNew Year, New Opportunity to Reach Customers
As 2017 winds down, it’s a good time to think about the small marketing messages you can send to customers that will help you finish the year strong and begin the next one on the right foot. Start with...
View ArticleHow to Send Additional Messages to Customers Without Additional Mailings
Checking the mail nowadays really means checking for what you’re going to keep and what you’re going to toss without opening. In that competitive atmosphere—fighting for a customer’s attention over Bed...
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What’s the Difference Between Omni-Channel and Multi-Channel Communication?
Any marketing initiative has buzzwords, and sometimes those words can seem at best vague and at worst empty. Multi-channel and omni-channel are two common terms you’ll hear floating around in...
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OSG’s MailTrek Software Can Save Your Company Money. Here’s How.
Imagine this: Madeline Frasier, a longtime subscriber to your magazine, has just sent you a check. She’s a few days late with her payment, but it’s on its way. No one knows that, though, and because...
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How to Make the Switch to Electronic Billing
If your company’s goal is to move customers from paper bills to electronic, we understand why. Electronic bill payment and presentment (EBPP) is cost-effective, environmentally-friendly, and...
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3 Ways to Create a Better Customer Experience
Working with clients on their critical communication needs means we get insight into how different types of companies transmit information and which methods prove most effective for them. Here are some...
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How We Can Help Empower Your Team
We offer technology that improves the customer communication experience. A key component to that improvement, however, is to use technology in a way that empowers your staff and makes their workload...
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On the Importance of Customer Feedback
Here at OSG, we’ve just completed our annual customer survey. Though we love hearing the praise (shout out to Account Management for scoring more than nine out of 10), the constructive feedback is what...
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Implement a Referral Program and Everyone Wins
Do you have a referral program in place for your current customers to refer friends and colleagues to your business? Studies have shown that referrals are extremely important to the success of a...
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Four Benefits to Having a Company Newsletter
Do you have a company newsletter? It’s a great way to stay in touch with your customers and build brand loyalty. Think in this day of Tweets and Posts that newsletters are no longer relevant? In a...
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